Sun catcher marketing plan Term Paper Example | Topics and Well Written Essays - 1000 words

Sun catcher marketing plan - Term Paper Example We at Sun Catcher aim to address marketing, and its organization as other vital company functions, say human resources and finance. It was thus imperative that we studied our competitors and their organizations in order to find the challenges they faced in marketing. The challenges included; performance of transactional and tactical tasks by marketing managers rather than their main activities, lack of clear responsibilities and roles within the marketing departments when compared to other functions, selection of external marketing agencies due to relationships rather than tangible performance, repetitive and data intensive marketing activities performed due to lack of information and resource sharing mechanisms, and finally constrainment and stretching of internal marketing talent pool due to minimal specialized professional marketing strategies and training (Wittemen 2). To avoid these pitfalls, Sun Catcher aims to give marketing its executive role by aligning its cost structures to the business model and strategy (Wittemen 2). We aim to do this via allowing the marketing executives to strategize internally and come up with opportunities for economies of scale. This will align market potential with resources. We also aim to apply lean principles by aligning and integrating marketing processes with an aim of increasing efficiency. Investment in technology is also a must if we are to figure out where to make investments in marketing sensibly. This includes use of customer resource management (Wittemen 2). The establishment of effective and flexible structures that segment the marketing department into transactional, strategic, external and internal functions which clarify the activities of each member is vital for sun Catcher’s survival (Wittemen 2). Sun Catcher has several contingency plans in case an emergency, event, or new information becomes available to us. While Sun Catcher would wish not to be befallen by an

Individual Written Comprehensive Care Plan Assignment

Individual Written Comprehensive Care Plan - Assignment Example Dougherty, L & Lister, S. (2011). The Royal Marsden Hospital manual of clinical Nursing procedures, student edition. MA: John Wiley and Sons. Retrieved October 9, 2011, from http://books.google.com/books?id=4AysuLGbMeMC&pg=PT574&dq=Constipation+Care+Plan&hl=en&ei=YdOQTqeUNcS68gOP89UQ&sa=X&oi=book_result&ct=result&resnum=2&ved=0CDQQ6AEwATgU#v=onepage&q=Constipation%20Care%20Plan&f=true. Stepanek, J. S & University of Maryland. (2008). The experiences and needs of parents whose children died due to degenerative disabilities: A qualitative analysis. MI: ProQuest. Retrieved October 9, 2011, from http://books.google.com/books?id=AafbHJfnszMC&pg=PA14&dq=degenerative+neuromuscular+disease&hl=en&ei=ymuRTpeYA4PF8QPQl403&sa=X&oi=book_result&ct=result&resnum=5&ved=0CEgQ6AEwBA#v=onepage&q=degenerative%20neuromuscular%20disease&f=false. -Holistic health perceives and attach great importance to physical, intellectual, socio-cultural, psychological, and spiritual aspects of a client life that should be integrated in health care planning of the individual (Thresyamma, 2005). -Attaining comprehensive holistic health care involves six critical steps that in most cases occur simultaneously: assessment; diagnosis; outcomes, therapeutic care plan, implementation, and evaluation (Dossey, Keegan, and American Holistic Nurses, 2009). Dossey, B. M., Keegan, L & American Holistic Nurses. (2009). Holistic nursing: a handbook for practice. MA: Jones & Bartlett Publishers. Retrieved October 9, 2011, from

Water pollution here in wisconsin Essay Example | Topics and Well Written Essays - 1500 words

Water pollution here in wisconsin - Essay Example It is also to be noted that higher efforts and commitments to treating waste water by the authorities and industries responsible, the ever increasing volumes of wastes from the industries and settlements overwhelm the efforts of treatment (By Amy and,Christi, para 1-6). On the other hand, weaknesses in enforcing the legal framework to curb such pollutions coupled with the compromises that result from negligence in the individual industries complicates the process and thus resulting to the ever increasing problem of contamination of water sources. In general, water protection efforts within the city suffer a myriad of issues which includes deep rooted corruption, political pressures, lack of and compromise in health standards, poor inspection and monitoring processes, ineffective riles as well as problems of increased sedimentation. The outcome of such mass pollution of the water sources within the city can be attributed to so many problems basic to which is the health complication to the residents. The discharge of contaminated water into the water sources that serve the city and the suburbs around pose a great risk to the welfare of the people within Wisconsin. Besides the aquatic life in the rivers, streams, and the lakes within the city are exposed to great risk. Fish in particular would be exposed to such risks of death from the contaminated water and this would have adverse effects not only to the populations which rely on the fish for food but also towards the economy at large (Weigel and Dale 691-708). However, the main question that remains critical is on what role the government should play in fight against water pollution within the state and the associated effects? Besides, what are exact effects of water pollution in the city with special regard to aquatic life? Finally, how does fish from contaminated water pose a health risk to the populations living

Are leaders born successful or can they be trained Essay

Are leaders born successful or can they be trained - Essay Example However, to achieve such goals they must have broader skills and trait sets that allow them to think and act globally. Such traits are charisma, creativity, flexibility, achievement drive, motivation, honesty, integrity, self-confidence, cognitive ability and emotional stability (Elliot, 1994). Nevertheless, there is an issue that always arises when we are trying to understand the nature of the leaders. Are such skills and traits inherited or any of us can be trained to become a leader? Are leaders born? This controversial issue has been an object of study for centuries. There are many theories that suggest that to become an authentic leader, one has to be born with a distinct set of personal characteristics. Such as ‘The great man theory of leadership’ that became very popular since the 19th century. Many historians and scientists examined this theory. â€Å"Effective leaders are those gifted with divine inspiration and the right characteristics.† This theory is based on the study of people who were already world’s legendary leaders such us Abraham Lincoln, Julius Caesar, Mahatma Gandhi, and Alexander the Great (Bass, 1990). The conception of Traits Theory of Leadership also suggests that leaders are given special qualities that separate them from their followers. The leadership is defined in terms of traits of personality and character. To be even more precise, (Bird 1940) compiled a list of seventy-nine such attributes, from twenty psychological oriented studies (Bass, 1990). People declared as leaders, or sometimes even as heroes, presented features like superior intelligence, physical strength, moral force, charisma, self-confidence and an unbelievable desire to succeed. Those divine virtues given to them, enabled born leaders to stand out from the masses and achieve great things, regardless of setting or situation (Bass, 1990). Many scientists also consider the phenomena of leadership as the set of the right qualities or persona lity that are innate. The ability to lead is directly linked to one's personality. Moreower, there is a special brain chemistry between leaders and followers. The high levels of serotonin appear to promote leadership (Cawthon, 2006). Numerous contemporary studies have revealed that genes affect a variety of leadership abilities. The innate qualities influence your attitude toward leadership, your willingness to take leadership role and even what kind of leader a person might become. Some portion of your attitude toward leadership is hidden in your DNA. Through many studies, we know that genetics accounts for about 40 percent of the difference between people in what they think of leadership. The same genetic predispositions that accounted for our ancestors’ interest to heading up the hunting party or running the clan, it seems, the same happens today, affecting our lives in modern organizations (Shane, 2010). Professor Scott Shane (2010, pp.122-123) also suggests that the DNA influences whether you move up in your company or not. Because people tend to engage in behaviors that they are good at, those with the genes that predispose them to develop leadership potential are more likely to move toward leadership roles. Genes influence whether you become a leader through your personality traits, social

Samsung Case Study Example | Topics and Well Written Essays - 1000 words

Samsung - Case Study Example The company underwent a huge transition to a high-end technological manufacturer whose focus was on the B2C market from the B2B market. Most technology consumers had come to associate Samsung with poor quality products. In order to alter the perception with regards to its products, Samsung came up with a restructuring process through a careful study that saw them alter their marketing strategy to meet these challenges. Samsung Electronics altered its strategy from technological segmentation to lifestyle segmenting. They started by carrying out extensive market research aimed at manufactured products, which were reflective of the customers’ lifestyle rather than those with technological features that were specific. By using segmentation by lifestyle, Samsung segmented their market followed by product positions. Samsung focused, on the quality of their products in their marketing, to change the image that consumers in the market had in their products. Samsung implemented quality initiatives like six sigma and various initiatives of manufacturing, like assembly manufacturing, to enhance their output via optimal resource utilization. Samsung also developed new products that were technologically superior and innovative. They developed products that were high end and fun for the phone sector to appeal to the preferences of customers in the market. Samsung integrated features like access dictionaries and the religious texts to appeal to local consumers. In addition, their 50-gram phone was introduced that while it did not significantly increase sales volumes, aided Samsung in projecting its image as a high-tech company. Samsung also associated their company with sport events, for example, by becoming the official sponsor of the Seoul Olympics that boosted its visibility worldwide. Q#2: Compared to established rivals like Sony, Matsushita, and Nokia, Samsung was a late entrant in the global consumer electronics market. Comment on Samsung’s brand building initiatives in the global consumer electronics market. Samsung, beginning in 1993, sought to create a global brand and acquire a new corporate identity. To start with, Samsung altered their logo, writing their full name in white against a blue background, which sought to represent warmth, reliability, and stability. Samsung was also looking to the global market, which informed their decision to change their brand name to English for the consumers worldwide to remember easily. It is also said that the design of their logo, which has the letters S and G partially breaking into the exterior of the oval was representative of Samsung’s will to appeal to the consumer’s wish to be connected to a company and their innovations. They also needed to improve their brand image in the market and they did this by offering technologically advanced and innovative products, as well as the initiation of worldwide marketing activities. These steps were taken with the view of increasing th eir brand visibility across the world. Samsung also sought to attach the name of their brand to quality and this saw them change their focus to high-end market products from those in the low end. Their new product designs won the IDE awards, which increased their brand awareness. This led to Samsung, by the early part of the century, to emerge as one of the world’s biggest brand in the cell phone sector. Their high prices were qualified by their high technology, coupled to additional features that they added to their products in comparison to their

Writing about the meanings of power and privilege Essay

Writing about the meanings of power and privilege - Essay Example Rather than focusing on race itself, however, I will distill the readings related to this module into principles that have been established by studying race while applying those concepts to a different class of individuals; one whose race is not the determining distinction. Although perhaps controversial, I want to apply these observations to academia itself, and contrast what it would feel like to be a member of the working class (out-group) when in the presence of intellectuals (group). In thinking through this comparison, I can see that the principles of racial power and privilege directly translate to issues beyond race. Personal. I wonder what it would feel like to be denied acceptance in a group because I was not considered intellectual; and held political or moral views that were considered un-enlightened or not politically correct. In the presence of a group of intellectuals, I might be tempted to express my personal views on a given subject even though I knew that it would be taken as criticism of their sincerely-held views. As Sassower points out, â€Å"[t]here is a price for even the pedestrian role-playing of a critic. The critic is an ‘outsider’ whose views are suspect and whose motives are scrutinized vigorously...so as to find their flaws and discredit them as quickly and thoroughly as possible† (Sassower 475). Much like race relations, there is an insider/outsider dynamic between those who consider themselves intellectuals and those who are members of the working class. The insiders, on both sides, project superiority and imply inferiority in the outsiders. Herein lies one of the benefits of being a member of a group or preferred class; the ability to be convinced that the group opinion is the right one and any disagreement with that dogma is ignorance. The more intense the group dynamic, the more this concept is justified,

Public and Private Mental Health Services Essay Example | Topics and Well Written Essays - 750 words

Public and Private Mental Health Services - Essay Example This essay discusses that  more than 10 percent of the American adults experienced noticeable mental health issues because of recession alone due to the economic confusion. The observation was made between early 2006 and early 2009 as the significant periods in the recent history. This number is regardless of the millions of children demanding similar mental concerns and the new developments after that. In essence, there is a greater demand of mental concerns that have also been increasing with time and with significant margins.As the discussion highlights that  there is a significant contrast in quality delivered between the self-sponsored facilities and those financed by the government. The two are in the same industry with a similar specialization and line of operation yet they are never a similar thing albeit. Individuals who are capable of paying for their psychological healthcare services receive better services as compared to those who rely on government sponsored services in Virginia Beach. The government services have proved to have insufficient insurance or funds in a number of occasions. The self-paid services have no financial limitations and the patients can receive full treatment which is contrary to the alternate public services with cut-off points of halting the services.  The number of patients is also a concern in the facilities.