Essay Draft

What is needed is essentially a gap, to show that aspects of r sectional thinking can coincide with faith. So the question must be asked; can faith and reason cookie SST? It is absolutely possible for rational thinking to be a part of faith, or more particularly religious s faith. The only point in which faith is irrational, is the initial leap Of faith one takes in order to make the decision. Besides this initial jump of blind faith, where one must fully trust a h Geiger power without complete understanding, every decision after this seemingly irrational I one, has the full capacity for rational thought.Often times thoughts, beliefs, and actions are often labeled as rational or irritate IANAL, but what defines something as rational? Rationality is defined as a pursuit of NAS were through the use of logical discourse and objective criteria. What comes out of this pursuit is w hat humans tend to think is rational. Generally speaking, rationality is what is â€Å"best on the tableâ₠¬ , it s purpose is to provide or attempt to provide, answers to questions based on factual evidence e and through the Kim 2 use of logical discourse and scientific advancements. With scientific advances, what is considered rational and irrational shifts as well.It is through new, changing eve dance that alters rationality. This is why rationality changes throughout the course of time, it is because new evidence is provided therefore changing the belief of what is considered ratio anal and what is considered to be irrational. Through the course of increased logical discourse and time, rationality and what one deems something as rational will continually evolve. Faith on the other hand, is belief that provides the best possible answers bas deed on scriptures and attempts to address the questions that science cannot. It's there e to provide the questions such as, â€Å"Why am I here? Or â€Å"What's my purpose on this earth? ‘. The is is the reason for why many accept religio n and faith into their lives. Many times humans De sire for purpose and reason for their lives. The theory of Existentialism and the brilliant minds of Albert Campus and Jean Paul State, articulate that humans possess an innate desire to create purpose in ones life. This wanting for purpose is satisfied through religion. Ultimately science awns errs the how, and faith answers the why it provides the purpose of everything in life, and the ever y essence of humans and their ultimate purpose.It is is evident that science deems that faith and reason are on the same page and essentially can be compared. However it is argued that the faith system and t he pursuit of rational answers to the universe are not on the same page. In fact, Francis Cool lines, director of the Human Genome Project states, â€Å"God gave us an opportunity through science to understand the natural world, but there will never be a scientific proof of God's existence† (Co Loins). It illuminates fact that scienc e is there not to contradict religion, but is there for the purpose of further understanding the world we live in.It's purpose is not to disprove relic ion, but instead to Kim 3 deepen our knowledge of the what we have already, the earth. It further sup rots the point that rational thinking and religion belong in two different domains and shows that the two are essentially two different scopes of looking at the world, from a spiritual stand point and both a rational standpoint. Furthermore Stephen Jay Gould, a famous evolutionary bi eulogist suggests of the existence of impoverishing magisterial (Gould). Gold's theory also know n as (NOAA) state that science and faith have separate teaching domains.This dissonance means that the findings and claims of both domain do not have to contradict each other. Pro egress in science does not have to disprove the teachings of religion. In the same way religion d goes not have to control every aspect of one's life. It demonstrates that besides t he initial leap of faith, what follows after has the potential to be rational as the existence of faith and ratio anally relate to two different domains. This is what it means to coexist separately. Therefore the p regress of rational thinking and science should not interfere with faith and vice versa.Essentially these two efferent domains are two different ways to come closer to, or attaining the Try HTH in their own respective fields. The assertion that faith does not cloud or bleed into the coo rise of logical thinking is made and emphasized quite heavily. In essence, the ideology that r elisions belief hinders one from rational thinking is disproved as it's heavily asserted that the e two belong in very different ballparks. Francis Collins, also indirectly refers to this theory of Gold's magisterial with the statement, â€Å"l was in a very reductionism frame of mind.The tats often what science imposes upon your thought process, and it's a good thing when you a ply it to the na tural world. But I sought to apply it to everything else. Obviously the spiritual world is another entity'. Collins admits that despite his numerous amount of years of science b 10th at Yale and the Human Genome Project, that the two domains of science and religion were is imply not meant to Kim 4 compliment or contradict each other. Ultimately, one can simply both be a sic intestine and a believer. Furthermore, it shows that both domains are indeed there and the d main of faith does not prevent progress through rational thinking.Therefore, when one claims t o believe, rational hinging is still present, because of the simple fact that the two belong in differ rent domains or region of thinking. There are of course the rare occasions when faith and reason do come together ere. This does not mean, however, that religion disproves rational thinking. Before the age o f Columbus, the rational way of thinking included the belief that the world was flat. A very pop alular and highly contro versial idea at the time, both rationality and religion produced the Sam e conclusion, that the world indeed was flat.This shows that despite the defined boundaries bet when reason and oath, that both can also hover on the same ideals. In the example of the world d being flat, both science and religion conformed to rational thinking that the world was flat (re member that rationality is what the best possible answer is based on the facts provided). D goes this not show that religion does not devalue rational thinking? It shows that religion does no t shun rational thinking, but rather is also another way of attaining the Truth.Thomas Aquinas s argues that faith and reason are just rather two methods but are related in that nature is sees initially God and the study of nature is to study God (Planting). Another instance where reason an d faith collide, is the theory of egocentricity. Rational thought at the time supported the hellion enteric theory based on the given evidence of past scholars. The institution who heavily supported this theory was none other than the Catholic Church. This can be seen as an act of irrational y that the Church did not base their decisions on the given evidences.However, this is not true as the works of supporters of the heliocentric theory remained hidden and censored, until we II after their own Kim 5 time. Once these works were discovered rationality would be altered as people now see that the Sun is the center and not the earth based on the provided evidence. It also go sees to show that rationality changes over time and ultimately takes time to change as evidence grows. Religion is seen as a concoction filled with emotion, and what better way to RI d oneself from rational thinking than to incorporate emotions?When one's emotions start to take control, one's thoughts and actions often become irrational. This being said, emotion and SE mentality often follow religion and faith, however even bigger than emotion, is action. Action s are a crucial part n almost every religion or philosophy. Without action nothing is achieved. As actions play a pivotal role in religion, emotions are irrelevant and can even be discouraged I n faith. Many times religion is institutionalized due to the supposed use of emotions and how h evilly religion relies on emotion. However this is not true at all.The basis Of religion is not s lowly based on emotions, but rather the actions and the strength or intimacy of faith that the individual carries. This goes to say however, that emotions aren't completely shunned by religion n, some are encouraged while others are discouraged completely. In Christianity the Ten Commandments that God provides humans with a set of guidelines that provided to the Israeli test the knowledge of certain actions and their moral values. It leaves out any aspect of emotion and are essentially just rules of what to do and what not to do.The word â€Å"do† immediately incisor orates actions and certain a cts but not emotions. Through an Eastern scope, the belief of actions and karma are a prime example. Furthermore religion goes about to shun certain emotions the at often bring about negative actions from humans through the verse â€Å"A fool gives full vent to his s rid, but a wise man quietly holds it back† (Proverbs 29:1 1). This popular verse depicts the rest train upon which Christianity places upon an individual. It shuns the expression of one's emotion NSA especially Kim 6 anger.Such restrictions on emotions are also present in Eastern philosophies and religions. In the religion of Hinduism, the discharge of emotions is evident. The fundamentals of Hinduism state that emotions hinder one from reaching the point of enlightenment. Further more emotions produce certain detrimental desires within an individual that prevents the par TTY from seeing the Truth; that emotions and personal desires are meaningless. Yes, religion does shun some emotions but not all emotions. Emot ions such a s happiness and euphoria are encouraged.But most if not all religions possess a unifying element of love and compassion (Jesus in Christianity, Shattered in Buddhism etc. ). Such a cone action begs to answer the question of whether or not such feelings incite irrational thin king, or if they re even emotions at all. Love is characterized by physical objects and actions. In a relic souse aspect the acts of Jesus Christ symbolize God's supposed love. If love is characterized by such acts, its more than safe to say that love is indeed an action and not an emotion. Love s shown through actions that symbolize the level of love that one possesses.But the deepest el veil of love is through sacrifice: and sacrifice is an action, therefore linking the overseen chaw in between love and actions. Through sacrifice one learns the value of love, and the greater the e sacrifice the greater strength Of love. However many believe that love is irrational, and that t is perfectly true, lov e itself is irrational, but the reasons why humans are rational according to social relationships s explained by Aristotle statement, â€Å"Man is by nature a social animal; an mind Vidal who is unsocial naturally and not accidentally is either beneath our notice or more the an human† (Rack).This quote shows that humans want if not need social interactions , such actions which include the essence of love. Therefore the need for love and further Soc ill interactions are justified as being rational. This justifies the rationality of why one chooses to Eve, or to embrace Kim 7 the concept of love. This unifying element of love also carries the implication t hat morally sound actions are heavily encouraged. The certain encouragement of morally sound behavior can be seen throughout all religions. The Buddhists describe this as dharma, and the Western belief perceives it as the Ten Commandments.The fact that such diverse religions c an come together on a single consensus that moral ly sound actions are essential to one's faith, provokes yet another question; the question of how such a phenomena can occur. Based o n the difference of the origins of these religions, it goes about to show that religions appeal to the e common interest Of people. This however, does not explain how or why certain extremists act the way the do. In such cases religion is seen as providing actions that resort to irrational action s.First off, remember that such extremists represent only a very small number of certain religious beliefs. Secondly, the actions of such extremists are fueled by their own interpretation NSA. Therefore, if the definition of rationality is defined as the product of the pursuit of knowledge, the interpretations of certain texts is one's own pursuit of knowledge. The late novelist and essays SST D. H. Lawrence States, â€Å"The human being is a most curious creature. † (Lawrence). The justifies Zion of such interpretations is essentially supported by thi s statement by Lawrence.The in trepidations of texts differ as different sects offer different answers to certain curiosities. Fur hormone, if an extremist no matter how extreme, is given the question of what is two plus two o, the answer will inevitably be four. Ultimately they would know and understand how and why two and two is four, even if they've never encountered the question before. They can prove t wrought the pursuit of logical thinking can they not? If they are capable of such actions it shows the at rational thinking is still present despite whatever faith they believe in. Essay Draft Actually one didn't even think at all. One was going by its instincts while the other was going by its knowledge. Now what's more more important knowledge of stuff, or being able to imagine the stuff. Let's say you're building a house. If you have knowledge you'll build a steady house, normal sized.With your imagination you could've imagined a mansion with a pool, home theater, etc. So what is more important. Essay: Very early in the story the narrator was talking about how cold it is, and how that's all that came to the mans head,† Oh,it's cold. † While the dog didn't know it was below freezing he could read a thermometer, he knew this was no time to be out, and he wondered why the man hasn't built a fire yet. The man kept walking and walking only thinking about how cold it is.In this case he dogs instincts win. Dog 1- Man O Next case scenario is when the man sends the dog to go up front and check if it's safe. The dog goes and falls on water, causing him to quickly lick his paws to get them heated so they wouldn't freeze and get numb. Now the dog didn't know what would happen if his feet got frozen, it was its instinct. The man also falls in water wetting his knees, he knew this would delay him an hour and that he had to build a fire.He got a fire starting but because he kept boning the tree to grab branches, the snow from atop the tree fell down on the fire. He got angry and tried to build another fire, but his feet and hands were badly frozen. There was nothing he could do. The dog's instincts win again. Dog 2-Man O Now there are many more scenarios and could keep going naming one by one then explaining but that will be boring. So IM going to shake things up a bit. The man has lots of knowledge as you know, but he doesn't have knowledge of the things surrounding him, as it's his first winter. Essay Draft Competitions are everywhere in our society. People compete against each other using deferent ways and effective behaviors. They stimulate people's creativities and Innovations. They help people promote their maximum potentials. Athletes practice and train hard to reach their goals. Companies cooperate and create Innovative products to change the world. Cakewalk does her best to learn and Improve with Dry. Larvae's help In order to win the national spelling bee competition while she feels incontinent competing against Dylan.However, competitions could bring up negative behaviors at the same time, depending what attitudes and behaviors people are holding In the competitions. Cheating Is s behavior when people try to win during a competition. Some people steal classical files and take advantage of others' secrets. In the movie of Cakewalk and the Bee, a competitors mother cheats in the competition, who tries to help her son go to the next round. In summary, competitions are two- sided s words. All kinds of behaviors show up in competitions.Cooperating, cheating ND practicing are behaviors that help them to succeed in the competitions. Cooperating is one of the significant behaviors in competitions. Under the pressure of competitions, competitors spontaneously learn from each other and unite as a larger group. For example, Nikkei and Apple are two top companies at their fields. As the society becomes more digitized, they cooperate and they share technologies. As a result, a pair of Nikkei shoes with high-tech chip can directly connect to Apple devices to record data. In the movie, Cakewalk is invited to Join a Spelling Bee Club at another school.She gets a chance to learn from her friends, who are also competitors. They share experiences and strategies and play interesting games. She improves her skills in the group. At the national spelling bee competition, Cakewalk misspells a word because she does not want to upset Dylan father. But Dylan does the same thing to h er. They compete fairly and they both get 25 champion words. Cooperation makes them succeed in sharing the champion. When people compete, they sometimes cooperate because it is the best way the maximize their advantages. Those people ho want to win so badly cheat.They try to take advantage of what they can get In the competition in inappropriate WAP to compete. For Instance, people use cellophane to find the answers or copy from others' paper while taking exams. Essay Draft 1 By Philanthropically different ways and effective behaviors. They stimulate people's creativities and innovations. They help people promote their maximum potentials. Athletes practice and train hard to reach their goals. Companies cooperate and create innovative products to change the world. Cakewalk does her best to learn and improve with Dry.Larvae's help in order to win the national spelling bee competition while she feels unconfined competing against Dylan. However, competitions could bring up negative hold ing in the competitions. Cheating is s behavior when people try to win during a In the movie of Cakewalk and the Bee, a competitor's mother cheats in the competition, Cooperating is one of the significant behaviors in competitions. Under the pressure who want to win so badly cheat. They try to take advantage of what they can get in the competition in inappropriate ways to compete. For instance, people use

Logistics

Case Study report of DHL Abstract The rapid development of global commerce has drove logistics to reduce products lifecycles, increase response and action efficiency and optimize investments of inventory for current businesses. Therefore, logistics plays a pivotal role in nowadays commerce. The objective of the report is to discuss and evaluate the existing logistics theories. Whereas, DHL will be selected as a case study so as to get a further understanding on logistics according to the analysis result. IntroductionAs with the growing complexity of transporting goods and supplying materials for a business in world’s supply chain, expertise that developed to deal with this kind of problem is imperative so logistics. The concept of logistics is not specific, the world’s formal definition is ‘Logistics is the management science of supply chain and the art of controlling and managing any kinds of resources flow like products, information, petrol and even people betwe en the origin point and the consumption terminal so as to satisfy clients’ demand’.Logistics is in relation to the process of moving the right products and services at the right quality to the right place at the right time with right prices. It is said to be the essential part of any marketing or manufacturing activities. Logistics involves Literature Review Since the value of time becomes more and more important in today’s global commerce, transportation speed and delivery reliability are necessary for companies to compete emulously in business operations which drives logistics industry to improve service standard.In 1996, Kostecki pointed that conscientious in accordance with service determine logistics companies’ emulously advantage and success. To that content, an important part to be integrated into time management for logistics industry is operating business with clients effectively and innovating more efficiency operation skills with clients. This is important because any inefficiencies and irregularities in operating with customers that happened in different regions can affect the commerce environment significantly for logistics companies argued by Ahanori and Nachum in the year 2000.They said that the current development trend in logistics industry is just in time supply, e-commerce and growing globalization management. In 1998, Altabet predicted that logistics theory would be updated into supply chain management. The impact of effective forecast in the process of supply chain management on a company is significant. Kiely states that it will result in inventory investment reduction, customer satisfactory improvement and product distribution efficiency enhancement. Generally speaking, forecasting eliminates companies’ worry about excess inventory investment so as to increase the efficiency when operates with customers.Another important managerial skill for commerce is the cost management theory. Degraeve and Roodhooft point that over half of entire costs is accounted from external goods and services parchment. In order to hold a competitive position in the logistics market, companies should develop a more dependable and lower cost supply chain while assure high service quality for customers. Some suggests that company can increase the cost management reliability via computer technology. With the increasing importance of globalization transaction, contracts act essential role in international trade.On account of companies always being confronted with the situation of accomplishing orders with deadline and quotas, some suggest a management approach of Vendor management inventory to handle the problem (Waller, 1999). The management project help companies distribute the requirement materials more flexible and offer the possibility of cost reduction and efficiency improvement at the same time. Objectives With the purpose of understanding logistics theory in accordance with practical application and t o see how enterprises apply logistics theory to enhance efficiency and reduce cost . tc. DHL, the global leading logistics player is selected for a case study about its logistics operations in this report. Logistics operation of DHL DHL is the leader of global express, international transportation and air freight. It is the world’s NO. 1 shipping contract logistics provider. DHL offers customers a full range of logistics solutions from documents to supply chain management. As the global biggest logistics expert, DHL is a strong logistics partner for its clients that can offer any kind of freight transportation via water, railway, road and air. It can supply either pecial or shared operations of warehousing and distribution to any kind of industry sectors. On account of DHL is entirely service oriented, it involves no material movement itself but that for clients both consigner and consignee and the intermediaries as well. It just includes physical distribution and procurement . While, procurement involves in packaging materials like paper, plastic and boxes etc. the process is as follows. The first step is to weight and check for condition of the products and materials that collected from the consigners and then pack them according to their various characteristics.After that, products or services will be sent along to their destinations. DHL facilitate service performance via effective forecasting. It means the estimation of time required for both collecting wares from the consigner and that arriving to the final client. The crucial point of DHL’s entire business is timely delivery. The delivery documentation and process will be coordinated based on the approachability and distance to the final consignee. DHL can measure the time that it will cost for the goods to arrive to its end-point precisely.DHL provides customers Web Shipping services that allocate a certain user name and password for each client which allows goods sender and receiver to tr ack goods status via online information center. DHL has won the reputation for its continuous development on supply chain solutions innovation that improves control. It supplies for customers reverse logistics management solutions that enable client design, accomplish and conduct materials flow and regulate corresponding information, support of the supply chain to resize values and guarantee safe-handling of products.It involves receiving, ordering, controlling and conducting returned goods. In addition, DHL offers service for manufactures of service and replacement. It enable customer receive and send manufactures’ replacement parts in terms of pre-designed service such as with a certain deadline. What’s more, DHL offers some services other than physical logistics services such as order management, global inventory management, freight solutions, and customs solutions. The following three figures show the flow process of DHL. Figure [ 1 ] Process Map of DHL Figure [ 2 ] internal process map of DHL Figure [ 3 ] external process map of DHLFive objectives analysis of DHL’s operation Quality DHL has a process of performance measurement so as to supervise the daily working process and understand customers’ voice. The company applies DePict project management approach to track every project in order to ensure their service quality. Furthermore, most units in the management system of DHL are in accordance with the system ISO 9000 which is the global quality controlling standard. Hence, DHL always keeps a high level service quality. Speed DHL provides its client’s specialized solutions so as to ensure a faster response speed to the changing marketplace.For its different kind of customers such as automotive, retail and fashion, DHL offers each of them unique logistics solutions so as to enable a lower response time to the market. Dependability DHL is a leading player in many fields of the logistics market; it operates business in abou t 220 countries and employs more than 31000 people. In addition, it has the world’s largest aircraft fleet and a huge number of ships and vehicles. Moreover, it conducts business with advanced management methodologies and performance measurement. All of these resources ensure DHL an unrivalled ability to accomplish any kinds of logistics services perfectly.Flexibility DHL involves in many parts of logistics market and has strong enough ability in each field. It can offer many kinds of logistics service via different routes. Otherwise, DHL can provide customizing logistics or supply chain solutions to meet their specific demand. Cost As a leader in many of logistics market, the bargaining power of DHL is much higher than most of its competitors which therefore will bring some advantages for DHL. However, for there are lots of companies that can provide similar service or products it may lose the price advantage in some egment market. SWOT analysis of DHL’s operation Str ength The biggest strength for DHL is its leader position in logistics field. It is the dominator in the area of freight transportation through air and ocean. DHL’s business covers a larger area of the world; it provides services for over 220 countries. The leading position enable DHL enhance its economy scale and the power of setting price. Secondly, DHL’s diversified business model enable the company to reduce the risks in business activities and discover new opportunities in emerging and existing marketplaces.DHL devotes itself to the division of mail, supply chain, freight transportation and express. In addition, DHL has the highest employee productivity based on the data from Datamonitor. What’s more, the DHL owns a large airplane fleet that can provide great transportation ability and a long-term emission reduction GOGREEN program which makes DHL as the first mover in this area. Weakness According to the data collected by Datamonitor, DHL has encountered a problem of decline in its cash flow which results from low efficient cost management.This will reduce its resources availability when it is in pursuit of growing plans. Another problem is due to its huge airplane fleet. As with the rapid climate changing, enterprises are required to undertake their social responsibility for the environment. Large number of aircraft implies lots of emission. Although DHL is trying to apply approaches to reduce aircraft emission such as using higher quality fuel and optimal flight line, reductions on emissions will be still minimal due to the limitations in nowadays aeromechanics implies that airplane efficiency cannot be improve a lot in this aspect.What’s more, as a forerunner in the area of making effort to reduce emission, DHL will also get the advantage in compliance with new environmental regulations in the future. Opportunities As with the rapid development of e-commerce, online shopping nowadays grows with a steady high speed year by y ear. Most of consumers will move their shopping habitat from retail to online. Thus deliveries will increase significantly with the step of online sales which will promote the growth of DHL’s business.Moreover, consumers nowadays require more environmental friendly products and services which result in a growing demand from enterprises to get greener logistics services, higher efficiency transportation and low carbon offerings. The GOGREEN policy of DHL will meet the demand of such companies and the continuation development of this kind of services will help DHL get a good hand in competence with others. Threats DHL currently is in the situation of facing fierce competition in logistics business. The scattered global logistics market brings intense competition to DHL.These may result in negative effects on the company that potentially will decrease its growth and profits. What’s more, it is said that logistics industry produces a big percent of global emission which le ad to governments from all over world aim to reduce the pollution contribution from this market. As a multi-national enterprise DHL always faces the pressure across from governments and NGOs as well. It may affects DHL’s reputation since people nowadays consider more and more about a company’s social responsibility. Conclusions and Recommendations To conclude, logistics is very important for nowadays global intense competitive marketplace.As is known to all, logistics is an essential part of any companies function. A good logistical operation can enable a company cut the production cost and enhance the efficiency. In this report, DHL was selected as a case study to help analysis logistics theory. DHL owns the biggest logistics network all over the world. It provides any kind of freight transportation via multiple approaches. DHL conducts its great range of logistics activities and solutions for clients across almost 220 countries. It is dedicated to provide customers b etter performance and low-cost service in today’s highly competitively market.In order to get the victory in the competition, DHL should set a reasonable price, provide a faster and larger amount of scheduled service, improve the function of tracking goods, enlarge the business geographic area, enhance its dependability and innovate new service for customers. In addition, DHL should make more efforts on emission reduction. The performance management and GOGREEN program may help DHL to accomplish this target. In a word, the art of logistics is essential to every organization while DHL has shown its great management and operations to enable a leading position in the world’s market.References 1. Ahanori, Y & Nachum, L 2000,  Globalization of Services: Some Implications for Theory and  Routledg: London 2. Degraeve, Z & Roodhooft, F 1999, â€Å"Effectively selecting suppliers using total Cost of Ownership†,  The Journal of Supply Chain Management, vol. 35, no. 1, pp. 5-10. 3. Kiely, D 1999, â€Å"Synchronizing supply chain operations with consumer demand Using customer data†,  The Journal of Business Forecasting Methods & Systems, vol. 17, no. 4, pp. 3-9. 4. Kostecki, M 1996, â€Å"Waiting Line as a Marketing Issues†,  European Management Journal, vol. 14, no. 3, pp. 295-303. Logistics Logistics process Definition of logistics Logistics is a function that is flexible and changes according to the various constraints and demands imposed upon it. Logistics is – Supply + Materials Management + Distribution and logistics is basically the overall management of distributions and supply. There are many different transport methods including- * Air- This is used to deliver goods fast and also internationally. * Water- This can be used to transport goods slower. Sometimes unreliable. * Road- This is to be used nationally, and used by the most ranges of business. This is the most popular way of transportation. Rail- This is the quicker way of transporting goods. Royal Mail use rail to transport goods to their regional offices. * Container- Containers are used to deliver goods simply because they don’t need as much security and also cost less in transport, meaning more profits. When we compare different retailers, we have to take into consideration: * The amount o f stores that the retailer has. * Where the location of the stores are * The supply chain. For example: Tesco has over 7500 stores in the UK, which includes a mixture of high street, out of town and local stores.They have a wide supply chain which stretches globally as they try to source the cheapest products to sell in their supermarkets. Independent stores may have only a few stores at the most (for example Merrie England). The location of the stores are on the high street and in town centres and the supply chain will only reach nationally. Small retailer – Small retailers usually use wagons to transport from manufacturer to retailers, and mostly use wholesalers. These are more likely to have less suppliers to work with then larger retailers because of the size of the stores.Multinational retailer: the retailer buys it direct from the multinational manufacturers and then supplies to the customers, normally using wagons from the distribution centres. Relationship with suppli ers All retailers, whether they are small or large, have to have a relationship with their suppliers. This is so they can get the best products at the best price and can also introduce new products. By having a good relationship with the suppliers, they know if they are getting the best deal and can also have a good payment plan, whilst also having good interactions by using electronics.Product search * Logistics * Electronic data interchange * Supply chain integration * Ordering and payment * Invoice orders The supply chain for a large and small business is more or less the same- especially the logistics and distribution stage. However, larger businesses have to have warehousing to store all of their surplus stock, or to store and to distribute to all of their stores. Examples of this can be supermarket warehouses, which take all of the bulk stock and then separate them into store deliveries, then use their wagons for store deliveries.This not only saves the business time but is al so cost effective as the larger the order, the cheaper the product should be for the supermarket. This means that the stock that supermarkets and other larger businesses take will be cheaper than smaller businesses. Stock Management By having management on how much stock needs distributing to independent stores, they can reduce waste, and overall, saves the business time and money by putting them into the correct stores. It also keeps customers happy, because if the stock is to hand, then customers won’t complain and/or go to other competitors. Warehousing/Stock RoomsLarger Retailers will have lots of different warehouses to meet the customer needs and to also deliver to different stores across the country. By warehousing and storing the products in a safe, cool and dry place, it will keep the products fresh (if they are food/drink items), or safe and without the risk of overheating/getting water damage to the products. By keeping the products in these conditions, they will b e stay in perfect condition until you need them. Internationally Small Independents won’t need to distribute internationally, so won’t need to use rail or air transportation methods to deliver their stocks.Also, because of how small they are, they are also less likely to need to source their items from abroad aswell, unless they are a business that relies on international sourcing. However, larger retailers have to rely on sourcing from other countries, especially supermarkets that have to get their fresh foods (including fruit and vegetables) from other countries. This means that they have to rely on air travel to bring in their items. They also have to rely on fast transport methods, such as containers and wagons to deliver their items to the distribution centres before delivering it to local independent stores.Use of Electronics Smaller Independent shops won’t need to rely on electronics as much as the larger retailers, because of how big their stores are and how they get their stock. Small independent stores will normally get their stock from cash and carry’s so will normally use man power to get their items. However, larger stores will have to constantly source their items from different retailers, and have to rely on electronics to order items from the distribution areas. This means that if any problems occur with the electronics surrounding the business, they could have problems with orders and could therefore run out of products.

Modern Technology: For Better or Worse Essay

When it comes to the topic of the impact of digital devices or modern technology on society, most of us will readily agree that technology has positive and negative effects on our social and personal life. Where this agreement usually ends, however, is on the question of does technology control us? Whereas some are convinced that we need to embrace the technology, others maintain that we are living too much in the virtual. While still others are concerned about how we lose sight of the reality because of technology’s capability to make it happen. Andrew Lam, a Vietnamese journalist and a short story writer makes a point in his article â€Å"I Tweet, Therefore I am† about how technology is drastically changing the way we look and react in our society. One of the examples he uses to clarify his point is about the professor who collapsed while preparing to give a lecture. Lam said, â€Å"Instead of helping him, many students in the audience took out their cell phones, sna pped photos, texted and tweeted† (Lam 1). The students wanted to be the first one to spread the news so that they could gain popularity or feel proud of themselves for having the power of recording the extraordinary event that just happened. As we try to be the first one to tell the news, we don’t realize that we are losing our empathy. The students sure did feel badly for their professor, but their first reaction was that they have to record it instead of giving a hand or calling an ambulance. I understand why the students reacted by taking pictures or videos of their professors, because I also had those times where I witnessed some unusual happenings and the first reaction I felt is that I have to take pictures of it and share it with my friends by posting the pictures/videos in social networks I am using. I also understand why Lam is concerned about this, but this is a reality that automatically happens as we immerse in the generation of technology. This is not good because we are letting the influence of technology forget one of the most important aspects of socializing, showing respect and care to someone. We are changing in order to fit in to the digital media and social world. Lam mentions, â€Å"Generations  have been raised on video games, spent the bulk of their lives in chat rooms and on YouTube, on cellphones and iPods. They have been conditioned to invest the bulk of their emotional life in the virtual space† (Lam 5). I agree that most of us, in this generation, isolate ourselves in our own place inside the technology. It makes us busy in not such a productive way because we can sit in a chair or lie in bed just focusing on our phones, computers or tablets and not realize that we’ve just wasted hours or worse, our whole day. I could stay in my bedroom facing my laptop, chatting my friends for three hours. When I am done with chatting, I close my laptop and start texting. When I don’t text I watch funny and interesting videos on my iPod. Therefore, I would say that my daily routine is occupied with technology and mobile devices, whether it is good or not, technology is a part of every single day of my life. As we get benefits in the use of technology, we also need to accept the consequence that comes with it. Lam also makes a strong point when he said his view about the social media and its effects in on our personal lives, â€Å"We do not fully exist without some sort of electronic imprint in the virtual world, a digital projection of ourselves† (Lam 25). I agree with that because as I see it, we are now in a generation where people use technology, our life revolves around it, and we introduce ourselves to others using technology. We are then starting to care less and less about our personal lives. We are now posting what we feel on a Facebook status, we tweet our thoughts in Twitter, we even write what we are doing and where we are in our personal blogs. Instead of just writing it in our journal or diary, we are now sharing it to the world which makes us feel part of the society but making us care less about what we share and lets us forget the real meaning of privacy. What I don’t agree with in Lam’s article is when he said that, â€Å"†¦they (we) may just be leaving something important and irretrievable behind† (Lam), because although there are certain negative impacts of technology. I would not say that we are losing empathy as we immerse ourselves into the digital devices because the technology and its advancement aids the society as a whole and the important things we want to share. Whether it is good or bad news, we get the freedom of sharing it, reaching more people faster. Most importantly is when we find some people who can relate to us makin g us feel more important and better, and that is because of the widespread influence of the technology. Another  essay that makes a point and shows concern about the impact of technology is entitled â€Å"How Computer Change the Way We Think† by Sherry Turkle, and Abby Rockefeller Mauze Professor of the Social Studies of Science and Technology at the Massachusetts Institute of Technology. Turkle’s concern is how digital devices change the ways we think, how we are all relying on the benefits of technology and as we rely on it. We are losing our true identity and ability to do deep thinking. Technology blinds us with what is most important, which is enjoying and making friendships and relationships through physical interaction. Tukle said, â€Å"For those who are lonely yet afraid of intimacy, information technology has made it possible to have the illusion of companionship without the demand of friendship† (Turkle 603). Instead of meeting real friends in the park or mall, we add â€Å"friends† on Facebook. Instead of talking to a person face to face, we can text or tweet them and they will text/tweet back to us. Technology helps our social life easier in a way that we are losing the ability to interact to a person physically. As a personal example, when my family and I are having a dinner in a restaurant and while waiting for our order to come, we hold our iPods and smartphones, texting or playing games and I notice the silence because we are so busy with our gadgets and mobile devices. After reading Turkle’s concerns, I realize how rude that is. We are in the restaurant to bond and talk, yet we are in our gadgets talking to other people who are not in the table by means of texting. We are playing games instead of chuckling with our sisters and brothers. We are slowly forgetting the importance of having a face to face interaction. We depend so much in the computer that we are now letting the computers do the work for us and it is making us do less deep thinking. Moreover on Turkle’s concerns, he said â€Å"It does not teach students to begin a discussion or construct a narrative. It encourages presentation, not conversation† (Turkle 603). Though the PowerPoint gives us better look of what we want to share, it also have negative effects especially to students. Because of the PowerPoint, the class has now lack of discussion, making the PowerPoint do all the talk. The â€Å"swooshing sounds, animated icons, and flashing test, a slide show† (Turkle 603), distracts the students from the real purpose of the presentation. Some focus too much to the functions of PowerPoint and end up thinking of how can we make it looks attractive to the eyes of the audience instead of how they can understand  the ideas behind main poi nts. When it comes to privacy, we are not fully aware of the negative and dangerous impacts of sharing our personal information to the public and to the government. We thought that as long as it’s the way to get access on particular websites, it is fine to share anything they ask for. Turkle says, â€Å"Unlike past generations of Americans, who grew up with the notion that the privacy of their mail was sacrosanct, our children are accustomed to electronic surveillance as part of their daily lives† (Turkle 602). When it comes to accessing web services, I also don’t hesitate giving my personal information such as my name, address, contact number and I am willing to type it down as it is the only way to get in to the web services that I need, especially for school and work. Also for social networks, it is required to put my name, a profile picture and some basic information such as birth date and relationship status. Technology is taking away our privacy. We are giving the world to access our life. The dangers of sharing information have been in the news nowadays. There are now people who hack accounts and try to change or mess with our profile. Although we are aware of the danger of sharing personal information on the computer, we are still doing it because we enjoy its benefits. Whatever negative impacts we get in technology and mobile devices, we have to face the reality that we are now in a generation where technology will grow and grow and the next generations to come will depend on it more than we depend on it now. The only thing we can do is not to let technology fully control our daily life by appreciating the outside world and the real people. Works Cited Lam, Andrew. â€Å"I Tweet, Therefore I Am†. Reading Culture: Contexts for Critical Reading and Writing. Ed. Diana George and John Trimbur. New Jersey: Pearson Education, Inc., 2012 Print. Turkle, Sherry. â€Å"How Computers Change The Way We Think†. The Writer’s Presence. Ed. Donald McQuade and Robert Atwan. 7th ed. Boston: Bedford/St.Martin’s, 2012. Print.

Financial Aid Appeal Essay Example | Topics and Well Written Essays - 250 words

Financial Aid Appeal - Essay Example g County of Washington and as a newly-hired employee, had obviously less seniority in terms of working schedules and other benefits which had greatly adversely affected my studies too. Despite the said difficulties I experienced, I will now endeavor to the best of my ability to raise my GPA level by focusing on my studies once more, taking the required medications to mitigate my attention-deficit problem caused by ADHD and improving my study habits with the stability in my work schedule with the King County since I had already gained some seniority. I expect great improvements in my grades since the three problems cited earlier are now gone. The past events in my life had caused all the distractions but now I am free to re-focus on my studies once again and I sincerely believe I can do this well considering all my innate capabilities. I once again sincerely appeal to the committee members to reconsider their earlier decision since getting financial aid is crucial to my life plan to obtain a good college education and in fact, to my entire future. I will concentrate solely on my studies and promise to raise my GPA to the required level by doing away with unnecessary extra-curricular activities. I have attached my doctors certification for the ADHD and the drug prescriptions for your perusal and evaluation. Additionally, also attached is a certification from King County regarding my new work schedules which are now more stable compared to the one before. Please also find attached my fathers death certificate issued by the hospital where he died from cancer. I can submit other documents if required. Hoping for your kind and favorable decision on a matter that affects my life, my family and my future. This is my one in a lifetime chance to prove

Corporate Social Responsibility Essay Example | Topics and Well Written Essays - 2500 words

Corporate Social Responsibility - Essay Example As far as its corporate social responsibility (CSR) domains are concerned, Wal-Mart has been a very helpful neighbor and an active citizen in thousands of communities around the United States and the world as well. Wal-Mart has a strong organizational philosophy towards being a member of the community that it has opened up its chain within. It feels that its role towards uplifting the human and societal domains is nothing short of a privilege. The organization believes on fostering as well as deepening the community partnerships since these remain very critical towards its future undertakings. It must be remembered here that Wal-Mart is one company that is renowned for its values-based, ethically-led promise towards the publics and the community at large. Wal-Mart believes in the age-old premise that an organization would serve the community in the best manner possible if it wants to build long term relationships with the people who are within the community itself. They would be best served if their interests are being upheld and when they are given the right to be themselves, and to manifest the basis of success through commitment and facilitation in the form of different environmental, social and charitable initiatives that have essentially been employed by Wal-Mart. Wal-Mart believes in the fact that community partnerships as well as good working realms ensure that the company grows by leaps and bounds, and that it has a positive word of mouth across a number of channels and within publics that it directly or indirectly caters to, in the long run (Hoffman 1990). Wal-Mart knows that it can only move ahead if it grows responsibly and intelligently along with strong community domains. The CSR strategy of Wal-Mart depends a great deal on the focus, implementation and the budget which has been earmarked for such settings. The CSR focus has remained on the areas including education, public health, sports, environment, disaster relief, child safety and charitable s upport over the years. On the same lines, the CSR implementation has been emphasized upon a great deal through its own projects, a foundation in the name of Wal-Mart, and the efforts that are done through volunteerism. The CSR implementation phase has therefore been divided into three separate initiatives that have been undertaken by Wal-Mart in essence. Moving ahead with the CSR integration phase, one can see that the CSR strategy is divided into two sub-units which include the company product and the company strategy. Both these sub-units depend greatly on how Wal-Mart brings about significant value for the sake of Wal-Mart and how it has shaped up beliefs and attitudes with the changing times. Since the strategy basically defines how products are going to be sent across the channels, it is of significance to comprehend what kind of strategy would reap the best results from the long term scheme of things (Schneider 1998). It is also pertinent to note here that the company product and the company strategy are inherently linked with each other, and thus there is a clear cut definition of both of these sub-units. What is mandatory on the part of the CSR integration is how these two would bring in the much needed value for the sake of the organization and specifically in terms of the CSR initiatives that have been taken in a head-on manner by Wal-Mart. The CSR representative within Wal-Mart reports to the

Science in the Media Assignment Example | Topics and Well Written Essays - 500 words

Science in the Media - Assignment Example The robots would perform tasks like removal of waste, burial of dead bodies and other operations. The scientists are still in the negotiation process of whether to go on with the plan or not (John, 2014). Ebola is a viral disease that has threatened the lives of people especially in West Africa since its outbreak. The disease is very dangerous and can easily be transmitted from one party to the other. It has proved a nightmare to be managed because the health care providers have put their lives into risk while others have lost their lives. Governments and states over the world have also given grants and technical advice in the fight against to help contain the disease before spreading to other nations and coming worldwide problem like the current HIV/AIDS disease (Berger, 2013). According to the reported situation that the medical staffs are facing in Ebola strike countries, I do not think that robots can be solutions. The robotic technology is still very limited in the field of medicine. Medical care should be taken with much care as it involves processes inside the body. Robots can be used disarm bombs and drive cars which are limited levels of human capabilities. They may never be used to pick a poison inside stomachs (John, 2014). The Ebola crisis in Africa as well has also exposed considerable space between robot abilities and the requirements to manage humanitarian disasters (John, 2014). The countries experiencing the worst effects of the epidemic are not able to deploy the robots in fighting the horror disease. Instead of the use of robots, the scientist would have considered developing a vaccine and providing relevant and information about protection against the disease (Berger, 2013). Training robots to act in the human reasoning capabilities would take much time surpassing the rate at which Ebola kills. Ebola would take four weeks to kill the infected while robotic technology development would take a lot of time to be developed especially in the

Interview Assignment Example | Topics and Well Written Essays - 250 words - 1

Interview - Assignment Example Throughout the interview, she remains calm, laughing at some questions and acting surprised at some. She does not seem to be shy of people, since she answers questions in a composed manner, suggesting that she is very good at her work. The queries raised in the interview shares what public administration entails. The answers provided by the interviewee can be related to the Admission by legislators. The legislators ensured that civil service was provided to the public. This can be reflected in the interview when the interviewee answers the question on how goals are achieved. She says that her supervisor and the board set the goals. Certain powers of the civil servants and legislators were limited and this was viewed as a road to democracy. The government had the responsibility of ensuring that its policies were followed, like in the interview, those that influence the units actions are the congress, state legislature city council and the Board of Regents. Democracy back was not trusted, and civil servants bore the brunt of that. The constitution was adopted by several states. Legislators of the government employed civil servants. Legislators were tasked with ensuring that the citizens of the state were satisfied. In the interview, the interviewee says that she applied for the job, and then was employed later. The political officials set the priorities that are

Hook and Eye Coursework Example | Topics and Well Written Essays - 250 words

Hook and Eye - Coursework Example We shall illustrate that customer’s satisfaction is determined by evaluating the value of the hotel brand, using its location and service offered to customers. One Mixed Methods central research question Does the brand value define the customer satisfaction by the feedback we get from customers in relation to location and service at the hotel? Three Mixed Methods sub-questions How does the customer’s feedback posted on hotel website qualitatively, explain the customer satisfaction as the brand value measured quantitatively on the location of the hotel and service by the staffs? Does the customer’s feedback on the hotel portal posted qualitatively, explain the customer satisfaction in the context of brand value? How does the customer feedback relate to the services of the hotel and its location in reference to the brand value? Hook and Eye technique analysis We shall identify the words that connect with a location that either describes it positively or negatively. Examples of this are perfect, ideal, at a central place, or convenient this are positive words; the negative description includes the word ‘is located’ then a description like a dumpsite, or noisy place. For service, we shall identify an active verb like ‘was’, ‘were’ or ‘have been’ in describing words like bad, excellent, fantastic, dismal, or impeccable.

Hyatt Hotel chain and its Internal evaluation Term Paper

Hyatt Hotel chain and its Internal evaluation - Term Paper Example The mission is to provide a change in the people’s live by authentic service of hospitality. The company under consideration focuses on their mission with the aim to become the most desirable brand in every segment they are dealing with. It has own franchises in the names of Hyatt branded resorts, residents, hotels and properties around the world. The hotel chain has the 549 portfolios throughout the world. Currently Hyatt has cemented its place across 43 nations. The chain of hotels provides luxurious services to its guests in the major cites of the world. Hyatt is famous for its design and features of providing meeting venues, art program, fitness and spa centers, signature restaurant etc. Hyatt is continuously expanding in different parts of the world through its chain of hotels. Its brands include Grand Hyatt, Andaz, Park Hyatt, Hyatt Ziva, Hyatt Hotels, Hyatt Zilara, Hyatt Regency, and Hyatt Residence Club. Hyatt brands are very prospering. After decades with the brands like Hyatt Regency, Park Hyatt, Grand Hyatt and Hyatt Hotel Corp recently the company added many more hotels in its hotel chain for providing extra ordinary service to its guests. The company is aggressively developing its business with the brand name Hyatt (Chon and Maier, 2009). It is the luxury brand of hotels presented in the major cities, premier leisure travel destinations. The company has positioned this brand featuring sophisticated luxury in a contemporary style for those persons who wants to get service in a filtered environment. This brand provides luxurious accommodation in an elegant style. It provides its guests the experience of specific regional character. This brand is positioned with well designed room for meetings and conferences, guests. Presently there are 33 Park Hyatt Hotels worldwide (Ford, Sturman and Heaton 2011). This chain of hotel is positioned in magnificent public place, lobby, dramatic architecture and multiple entertainment places and dining

Why Civil Forfeiture in Law Enforcement is an Effective Tool Essay

Why Civil Forfeiture in Law Enforcement is an Effective Tool - Essay Example is administered towards more rehabilitative efforts of reforming the criminals and integrating them back into society made it necessary they are given the means to get back on their feet. A modern version of this concept is not directed at an individual criminal but more on the crime syndicates by depriving them of their ill-gotten gains and compensate victims (Young 1). There are two kinds of forfeitures being carried out today: criminal and civil cases. In the first case, criminal forfeitures are the result of a court settlement or a judicial award in that the convicted criminal is punished by taking away the assets after a conviction. In civil cases, the government files suit to recover a property item but not against the propertys owner. The owner himself is reduced to being a third-party claimant who has to prove the money used to buy or acquire the property came from legal or legitimate sources. The objectives of the new civil forfeiture laws are two-fold: deprive the criminals of the facilities and properties they use to commit their crime or furtherance of their criminal activities and use the proceeds of these seized properties to support law enforcement, such as hiring more cops or increasing a budget. An order for a civil forfeiture recovery case does not require a prior criminal conviction. The whole intent is to disable criminals from e ventually resuming the activities (Edgeworth xxii). The only requirement for filing a forfeiture case is probable cause a certain property is being used in criminal activities. A property owner, on the other hand, has to prove otherwise through a preponderance of evidence that it was acquired using legitimate sources of income. The new laws today reversed the situation in that it is now the government that has to prove it using a preponderance of evidence instead of the previous probable cause only that can be a source of abuse of power and arbitrariness on the part of law enforcement agencies. In other words, the

The issues facing duplicity in human nature in The Strange Case of Dr Essay

The issues facing duplicity in human nature in The Strange Case of Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson - Essay Example â€Å"Dr Jekyll and Mr. Hyde perfectly captured some readers’ fears that their carefully built society was hypocritical.†4 Although the idea of man’s double nature—the good and the bad—has been a topic of countless discussions and debates for centuries, Stevenson presented it most vividly in a way that only fiction can.5 It can be said that it is even an allegory6 of a philosophical sense, illustrating what Stevenson might deem as the true nature of man. Some perceive it to be the epitome of Sigmund Freud’s concept of the subconscious—with Mr. Hyde being Dr. Jekyll’s â€Å"subconscious desire to be freed from his society’s restrictions.†7 While others view the novel as one of the first illustrations of the psychological illness that is termed split personality disorder, with the term alter ego (Mr, Hyde) popularized by Freud. Whatever the case, it cannot be denied that The Strange Case of Dr. Jekyll and Mr. Hyde sh ows, both then and now, the unquestionable duplicity of the nature of man manifested in the two sides of good and evil. For â€Å"the opposites embodied in the Jekyll/Hyde binary conform to late-Victorian ideas about the brain as a double organ,8† as it is still considered up to now. In this dark novel, Robert Louis Stevenson reveals the issues dealing with the duplicity of human nature. Through his mastery of syntax, constant change in point of view throughout the story, complex use of symbolism, supernatural writing style, and his usage of fear in the unknown, Stevenson shows what can happen if you let the evil inside take over. His example of this is the life of Dr. Henry Jekyll and his alter ego, Mr. Edward Hyde. This paper will discuss the aforementioned elements of the novel as it discusses the characteristic duplicity found in human nature. To further illustrate how Stevenson depicted the issues that come with the inherent characteristic of man’s duplicity, it is best to give a brief synopsis

Hindu wedding ceremony Essay Example for Free

Hindu wedding ceremony Essay With reference to a Hindu wedding ceremony, describe and explain the many points of symbolism. Ritual is very important within the Hindu religion. If ritual is performed correctly, good karma will follow and if not, the opposite will occur. There are whole books dedicated to ritual such as the Veda, the oldest scripture in the world. Key factors in making the right match include the partner being Hindu, also preferably from the same caste and compatible horoscopically. Also, the horoscopes show what the best date for the wedding to take place is. Although India is a large country and weddings vary, most key points are shared. In India the wedding itself would be at the brides home but in England a hall is booked. In preparation for the wedding, henna is used to decorate her hands and feet lasting many weeks symbolising her entry into her marriage. A red spot is painted called a tilaka showing she has been blessed by god. She is wearing a red sari, the colour of happiness, with gold jewellery, the best she can afford and black paint around her eyes called kajal. The groom gives her a ring that she wears on her toe. The groom will wear a kurta-pajana; a lose fitting top and trousers and a veil of beads. The bride and grooms parents will worship Ganesh and the family deities asking them to be present at the wedding and make sure everything goes to plan. Throughout the ceremony itself the priest keeps a fire burning by pouring ghee into the flames symbolising the presence of the Gods. He also throws rice and spices into the fire symbolising fertility. The bride offers puja to the deities and then goes into a separate room to offer private worship to Parvati and Shiva asking for a long marriage and children, preferably sons. When the groom arrives at the place of the wedding, the brides mother and the priest meet him at the entrance with a sacred light to ward off any evil spirits. The priest prays to Vishnu and Lakshmi and together, the priest and brides mother lead the groom into the place of the wedding. The brides dad then gives him honey symbolising a sweet welcome and the priest recites a mantra from the Yajur-Veda. The brides family give her away to the grooms family. This can be compared to the Christian Wedding in which the brides father gives her way to the groom, the difference being, Hindu weddings are not just about the people getting married, but also each of their families who are as much involved. The bride and groom stand facing each other while the priest ties cloth around grooms neck and attaches it to brides sari representing unity. Then blessings are sung and the guests shower rice over the couple. The father of the bride then places her right hand into the palm of the groom. The father then asks the groom to follow his dharma -religious duty, artha -earning money in an honest manner and karma -the enjoyment of pleasures, with moderation. The groom says to the bride I hold your hand in the spirit of the dharma we are both husband and wife. The wife then steps onto a stone. This symbolises her decision to try to get though all problems they may come across throughout their marriage. Then the couple takes seven steps around the sacred fire (saptapadi); this is essential according to the Law Code of Manu. Each step represents a different thing: food, power, prosperity, wisdom, children, health and friendship. While taking these steps the husband says to the wife With utmost love to each other may we walk togetherMay we make our minds united, of the same vows and of the same thoughts. I am the wind and you are the melody. I am the melody and you are the words and on the last step the couple say in unison Into my will I take thy heart. Thy heart shall follow mine. And the heart of mine be yours. The brides bothers pour barley into the couples hands that are then poured into the scared fire symbolising the fact that they will work together for the benefit of society. The husband then marks his wifes parting with red kum-kum powder. -This is the sign of a married woman. The groom places a black necklace called a mangalsutra around the brides neck representing the union between the two families. Also, black beads are used to ward off evil spirits. If the wedding is in daytime the couple will look at the sun to be blessed, if it is night-time they will look at the Polestar, asking that their love will shine as bright and last as long. Elders and the priest ending the ceremony then bless the couple and the guests then take part in a huge feast. When the wife enters her husbands house for the first time she must kick over a metal pot of grain into the house symbolising prosperity. Finally, the bride is given a new first name showing her new beginning. 1) ii) In a Hindu society what activities, arrangements, and advertisements might eventually lead to a marriage? According to Hindu scriptures, basically, you must not search for your own partner, and when you do want a partner it must be the one your family arranges for you to marry. Therefore strictly speaking courtship is not to be done. In the past, matches have been made between two people before they were even born. Child marriage would often take place, and still does although it has been made illegal. The legal age of marriage in India is 18 for girls and 21 for boys. Because of this law being passed, the people in question now have more choice in their partner. When looking for a suitable partner, usually, the person in questions parents will begin their search by telling their friends who will then circulate the news to other families, telling them details of looks, varna, age, caste, education, financial situation and if it is a more modern arrangement, personality and interests. In the past, the man would visit the girls house and she would come in with her eyes downcast for a few seconds and then leave again. In these more modern times, both families will meet and sit down to talk about it. If the two people seem compatible serious negotiations will take place. Both families will get their family priests to study the horoscopes of the two people and if they match, a suitable date for the wedding may be chosen. Then the two families may agree to let them court with restrictions. If a suitable partner cannot be found, the family may decide to turn to placing an advertisement in the newspaper, or turn to an agency. Advertisements in papers for brides or grooms are very common in India. Sometimes someone will meet somebody they would like to marry at college, work, or a similar environment. Because the majority of the time someone is attracted to another person with the same kind of background, their parents will approve of the marriage because the person chosen has come from the same caste etc. If a match is decided, a dowry must be agreed. -This is an illegal practice, but is still sometimes done. A dowry is a payment given to the grooms family by the brides family because the grooms family now has to look after and pay for the bride. Because of the weddings expense, the bride may find it quite difficult to get together enough money to pay what the groom has asked for and the marriage may therefore be called off. Some Hindu families now demand dowry free weddings. Finally, once all has been agreed, the wedding will take place. 2) a) Explain why, from a religious perspective, i) it is considered important for a Hindu to marry a Hindu, Within the Hindu religion it is considered very important for a Hindu to marry another Hindu. The main reason for this is because marriage in Hinduism is not seen as a lifestyle choice but a duty and religious stage of life, from student, the first ashrama, to householder, the second ashrama according to the Varna-ashrama-dharma. When married, a Hindu has the opportunity to achieve three goals: A release from all basic human desires through marriage and having children. A contribution to society though hard work. The duty of carrying out whatever demands his particular caste places upon him. The 13th saskara is reached when a Hindu marries. Marriage in Hinduism is quite obviously a religious action. Therefore in not marrying a Hindu, you cannot easily for-fill these tasks given to you. You can preserve the purity of your religion and caste by marrying in the traditional way. By marrying a Hindu, you will have your horoscopes compared, will have the same religious state of mind, and are therefore compatible. If two Hindus marry, the families will get along and there will be no feuds. You will keep your parents happy by marrying a fellow Hindu in the correct manner. If you do not, there may be a major disagreement in which your family may not ever fully forgive you. They may even believe that in abandoning the correct tradition of marriage, you are abandoning the Hindu religion. If you marry a Hindu you will gain respect from the Hindu society whereas if you dont there may be a lot of disrespect and gossip about you. Your children will be brought up to believe the Hindu faith and will not be confused of which parent religion he or she should follow. He or she will learn all the correct rituals. The eldest son will light his fathers funeral pyre as Hinduism states. The Hindu marriage, as shown in question one, is full of symbolism and if this ritual is formed correctly good karma will follow. In fact large parts of Hinduism itself are all about ritual and tradition. So if you do not marry a Hindu, all this will be lost, bad Karma will follow and you will never be released from samara, the series of births, deaths and re-births and atman will never be rejoined with Brahmin. -This is a Hindus main goal and therefore it is essential to marry a Hindu. ii) being married is important in Hindu society, Being married is important in the Hindu society. This is because marriage in Hinduism is not seen as a lifestyle choice but a duty and religious stage of life, from student, the first ashrama, to householder, the second ashrama according to the Varna-ashrama-dharma. When married, a Hindu has the opportunity to achieve three goals: A release from all basic human desires through marriage and having children. A contribution to society though hard work. The duty of carrying out whatever demands his particular caste places upon him. The 13th saskara is reached when a Hindu marries. Marriage in Hinduism is quite obviously a religious action. Therefore in not marrying, it is impossible to for-fill your dharma. By having a Hindu marriage correctly good karma will follow. Large parts of Hinduism itself are all about ritual and tradition. So if you do not marry, all this will be lost, bad Karma will follow and you will never be released from samara, the series of births, deaths and re-births and atman will never be rejoined with Brahmin. -This is a Hindus main goal and therefore it is essential to marry. iii) it is important to consult with all members of the family when the marriage is being arranged. It is important to consult all members of the family when a marriage is being arranged. The main reason for this is because when a marriage takes place is not just between the bride and groom but both families as well. Also by asking all members of the family you can ensure a good match in marriage. If anything goes wrong there will be shame upon the family and therefore all must be consulted. 2) b) Explain the response of Hinduism to the moral problems of courtship. According to Hindu scriptures, basically, you must not search for your own partner, and when you do want a partner it must be the one your family arranges for you to marry. Therefore strictly speaking courtship is not to be done. Romance, traditionally was only for the Gods. There are certain exceptions however, as Hinduism has had to change with the times and become more flexible and acceptant of modern practices. For instance, once an arranged marriage has been agreed to and the couple are engaged they can announce it and can therefore openly walk in the street holding hands and go to the cinema or such like unaccompanied without being gossiped about by Hindu society. They may not sleep together or mover in together before marriage though. This is because according to the Varna-ashrama-dharma sex is restricted to the householder stage of life and must not be performed in any of the other three stages of life. 3) In Hinduism, marriages are arranged. Do you agree or disagree with the system? Give reasons for your answer. Why would a Hindu agree or disagree with you? Although love marriages are becoming more common within Hinduism, the majority of the time, parents arrange their childrens marriages for them. Marriage is not seen as an optional lifestyle extra but a religious stage in life and therefore it is said that you should love the one you marry, not marry the one you love. Elders are said to be older and therefore wiser and more experienced whereas their children are said to be immature and do not know enough about the world to make a sound choice when it comes to life partners. On the other hand, if your parents make the wrong match and you and your husband have a complete personality clash once your married you have to spend the rest of your life trying to grow to love someone that you really dont get on with. A Hindu would argue then that your horoscopes are compatible with your partners and therefore why wouldnt you get along? If you let your family arrange your marriage for you, you will make them happy. If you do not, there may be a major disagreement in which your family may not ever fully forgive you. They may even believe that in abandoning the tradition of arranged marriages, you are abandoning the Hindu religion. If you have an arranged marriage you will gain respect from the Hindu society whereas if you dont there may be a lot of disrespect and gossip about you. I feel a very important aspect of a relationship is trust. A problem that may arise when marring someone that you do not know all that well is that the two of you will probably not immediately trust each other and the relationship will suffer because of it. Also, sexually, you do not know each other yet are expected to immediately have a healthy sex life as oppose to gently easing into these things. You may feel awkward in being physical with someone you do not have solid trust in. In support of arranged marriages, a person searching for the perfect partner: the one may never find this person. -This person may not even exist. If you have an arranged marriage you know you will have a wedding and not spend half of your life looking for a husband/wife. With the wedding itself, there are many traditional symbolic gestures that must be performed and little room left for individuality. On the other hand a Hindu marriage is full of symbolism and if this ritual is formed correctly good karma will follow. In fact large parts of Hinduism itself are all about ritual and tradition. So if you do not marry in the correct manner, all this will be lost, bad Karma will follow and you will never be released from samara, the series of births, deaths and re-births and atman will never be rejoined with Brahmin. -This is a Hindus main goal and therefore it is essential to have an arranged marriage. You do not really know this person you will spend the rest of your life with. Your husband/wife may have a problem such as gambling, a health condition or an alcohol addiction that you did not previously know about. In love marriages, you have usually been with and lived with your partner for several years before getting married and you therefore will almost certainly know every detail about him/her. After weighing up the points for and against marriage, although I can see from a Hindus point of view why arranged marriages are a good thing, I have one major disagreement. A Hindus main argument for arranged marriages is that it is a religious stage of life and not a lifestyle choice. As I am not Hindu, I do not believe this or other Hindu beliefs to be true. Therefore I personally disagree with arranged marriages. I feel that to marry, you must first be in a loving, longstanding relationship with a strong bond of trust and love. Marriage, to me, is something that shows commitment and love between two people and I find the concept of arranged marriages quite absurd. If to me, marriage is a gesture showing a couples love and therefore surely the couple must be in love before taking vows of their love to one another?

Studying New Age Tourism Potential In Kerala Tourism Essay

Studying New Age Tourism Potential In Kerala Tourism Essay Tourism seeks greener pastures for its growth and in this century every dimension of human culture has the potential to become a tourism product. Gauging the potential of variety, the products that are offered in new age tourism varied from alternative healing methodologies, avenues for aesthetic development, discourses by spiritual gurus and innovative tourism practices. This variety in tourism product resulted in the evolution of centres of attraction, which are almost three times more growth potential than the classic tourism market. Kerala is considered as the first State in India, which had initiated steps to exploit the emerging market of new age tourism and is now providing with wide and varied centres of attraction like aesthetic development, experiential and personalised self-development, and alternative approaches to health care. This study is of the view that there is a need for Certification of these New Centers of tourist attractions which will ensure quality of service provide and finally will boost tourism in Kerala. Introduction The history of tourism industry depicts a picture of exponential growth and increasing diversity. The number of activities and experiences that can be categorised as tourism has increased significantly and now every dimension of human culture has the potential to become a tourism product. It is rightly opined that tourism seeks for greener pastures to grow and expand. It uniquely celebrates differences in places and peoples to create novel experiences (Tejvir, 2004). Gauging the potential of variety, the products that are offered with new age tourism varied from alternative healing methodologies, avenues for aesthetic development, discourses by spiritual gurus and innovative tourism practices. This variety in tourism product resulted in the evolution of centres of attraction, which are almost three times more growth potential than the classic tourism market. Now tourist destinations are not seen as set of distinct natural, cultural, artistic and environmental resources but as an over all product, a complex and integrated package offered by a territory able to supply a holiday, which meets the varied needs of the tourist (Maria and Peter, 2006). The New Age faction has grown significantly since its emergence in the 1950s and 1960s (Dallen and Daniel, 2006). Originally, it was a counter-cultural movement, interacting with other counter-cultural movements of that time, such as the ecology, hippie, and commune movements. During the last decades, spiritual and esoteric methods have been popularized and commercialized by an expanding market of literature and workshops. This has made New Age a socially accepted phenomenon and it has thus lost much of its anti-modernist and culture-critical character. Objective of the study The main objective framed for this study is to analyse the available potential of tourism in Kerala vis-à  -vis to the New Age Tourists. The other objectives are as follows To identify the basic motivations of tourists visiting Kerala. To analyze the socio-demographic profile and the image of the destination from the tourist perspective. To examine the activities undertaken by tourists and the usage of usage of tourism intermediaries and suppliers. Study Area The new age destinations are facing a challenge to manage and organize their resources in order to supply a holiday experience that must be equal to or better than the alternative destinations experiences on the market (Maria and Peter, 2006). Hence Kerala can be considered as the first State in India, which had initiated steps to exploit the emerging market of new age tourism. As is rightly opined by Professor Peter Cochrane Travel has long been with us. Virtual reality is well upon us. Experience is already being revealed in tourism to the extent that it may now be the key objective of todays traveler (Khan, 1997). It is this urge of the present day traveler which made the tourism authorities in Kerala to developed wide and varied centers of attraction like aesthetic development (Kalamandalam art, drama and music); experiential and personalised self-development, (courses on meditation, personal relationships and self knowledge and finally, courses on alternative approaches to heal th care (Ayurveda massage for body rejuvenation). Moreover, it can also be opined that the primary sector comprising of agricultural allied operations is stagnant and tourism is considered one of the alternative strategy that can be adopted to regenerate the economy especially in the rural area (Tribe, 1995). During the last decade, one can witness the development of tourist resorts where packages are provided where all the above amenities are clubbed together. The study area was restricted to Kovalam, Varkala, Guruvayoor, Vallikavu, Kumarakom and Munnar. Out of this Kovalam and Varkal are beach resorts, Munnar, the famous hill resort and Gurvayoor and Vallikavu are religious centers. Methodology Both primary and secondary data was used for the study. Through the primary survey, we tried to analyse the demographic profile, visitor motivation, activities indulged at the centre and duration of stay. Statistical tools like correlation analysis were used to analyse the expenditure pattern and duration of stay of these visitors. Results and Discussions Driven by a buoyant economy and increase in the purchasing power of the middle class population along with the rising interest towards oriental culture and values, one can witness an increasing shift of tourism traffic towards India. From the Figure 1.1, it is clear that the tourist flow to India is showing an increasing trend. Only the moths April to June can be considered as slump period while peal flow is observed during the tourist season October to February. * = Provisional  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Source   :   Ministry of Tourism, GOI Likewise, only the off season period between April-May, one can observe a short fall in the tourist earnings. The efforts made by the Central government along with the sufficient support of various State Governments to make tourism a yearlong affair, can be clearly observed in the Figure 1.2 shown below. * = Provisional  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Source   :   Ministry of Tourism, GOI Though with vast potential and diversity in the products that can be offered by India, yet it ranks only twenty-second. Hence, India was not able to harness its multiplier effects for employment and poverty eradication. The recent policy changes like liberalization in aviation sector, rationalization of tax rates in the hospitality sector, tourist friendly visa regime etc is imperative to boost the tourism sector in India. Tourism in Kerala Domestic tourist arrivals (excluding pilgrims) rose from 52.40 lakhs in 2001 to 59.46 lakhs in 2005. Thus in five years, annual growth rate for foreign and domestic tourist arrivals are respectively 13.27% and 2.69%. According to the study of World Travel and Tourism Council (WTTC) on tourism sector in the State, Travel and Tourism generates as much as 7.7% of GSP and 6.2% of total employment. Visitor exports (tourism receipts) are worked out as 14.3% of the total export of the State. Figure : 1.3. Earnings from Tourism Source : Economic Review, 2006. Figure 1.3 provides a clear insight into the earnings from Tourism between 2001 2005. It can be observed that the foreign exchange earnings during 2005 is Rs. 1552.31 Crores and the total earnings from the tourism sector is Rs. 7738 Crores. The Economic Review highlights that the Tourism sector employs around 10 Lakhs persons in the State. As per the estimates of World Tourism Organization (WTO), propelled by the tourism and business travel boom, India needs an additional 300,000 by the year 2020. When we analyzed the expansion plan of various tourist markets in India, it is observed that Kerala is considered as a potential tourist zone, yet the expansion plan should be further strengthened to accommodate the needs of the tourists. Figure 1.3 illustrates the new room supply expected to be included in the key tourist zones. Potential of Spiritual Tourism in Kerala It is the Greeks and the Romans who cultivated the quest of well being through Spiritual tourism. One can also observe that the followers of majority of the religions used to undertake spiritual journeys at least once in a year. It is rightly opined by Timothy Dallen that spiritual tourism as the oldest and now one of the fastest-growing segments in the travel industry. The new breed of spiritual travelers likes to enjoy spiritual enlightenment without giving up their comforts, which resulted in this being added as an important component of New Age Tourism (Greg, 2007). Various studies had pointed out that many thousands of tourists visit India for various types of spiritual interactions with diety or godman. Though there are reservations against comodifying religion and to put holy places into spot light for mass consumption and to make holy things unholy, yet one can observe that the lines between mass tourists and religious tourists are becoming increasingly blurred. Even spiritual tourism is seen by many government and tourism officials as a way to either diversifying or save struggling economies (Dallen and Daniel, 2006). There exist difference of opinion about whether spiritual tourism is related to escapism from the self to an entirely different environment that offers pure relaxation, or, an opportunity to renegotiate ones place in the world and relationships. In extreme cases, it might be about confrontation of the worlds darker side and human tragedy, a reminder of ones mortality and place in a universal cycle (Steiner and Reisinger, 2006). This kind of exploration arguably has philosophical and spiritual dimensions, which can make ones minor troubles, seem relatively insignificant. Katusuhiko Yazaki who is the Japanese mail-order multimillionaire opined that We cannot find true meaning in life by occupying spacious residences. At some point people will need to raise their desires to a higher level (Khan, 1997). His illusion is that we have material possessions but for fulfillment, we need something beyond them, which urged the present day traveler to undertake spiritual journeys of self-discover y. These spiritual journeys make the traveler feel that he is just a minute component in the massive super structure called Universe. The study observed that majority of the tourists selected for the study falls in the age group 35 45 and 45 55. It is surprising to note that in both the groups majority of them is from the female group rather than male. This can be attributed to male ego, which refrain them speaking aloud about their personal life or difficulties. The study also observed that there exists a positive correlation (+.73) between income and expenditure on spiritual journeys. Majority of the tourists are from the higher income group due to which there demand for quality in services is much higher than the others. The Gurus or Godmans are of the view that when the tourist (patient) feels confident and energetic without any negative side effects literally provides them the assurance that the treatment had achieved its ultimate objective. Potential of Health Tourism in Kerala From the Medieval Age one can trace the elements of health tourism like the scrupulous attention paid to well-being of Romans and Greeks (Melanie and Catherine, 2006) along with the development of seaside and spa tourism of the 18th and 19th century by the European elite which continues even now though at a much faster rate. The House of Lords opined that the proliferation of wellness centers, holistic retreats, spas, spiritual pilgrimages, and complementary and alternative therapies is unprecedented (House of Lords Report, 2000). Experts came forward with various theories to justify the sudden spurt in growth. Some of them are of the view that the anomie of the western capitalist societies, the breakdown of traditional religions and the fragmentation of the communities. Though the advancement made in the field of medical science had resulted in the development of curative care for major diseases, yet one can observe that the psychological and emotional problems of man are left untr eated. Depression is commonly cited as being one of the greatest disease burdens of the 21st century and suicide rates are rising, especially amongst young men (e.g., Mealanie Smith and Catherine Kelly 2005). This can be attributed to high pressure he should withstand in a performance related pay-package work environment. But the only viable solution that is left for the mankind is to indulge in Health Tourism. Ayurveda, the ancient Indian system of medicine, deals with both the preventive and curative aspects of health in a most comprehensive way. Besides contributing to maintenance of health, it also has a wide range of therapeutic measures to combat various illnesses. Though the art of Ayurveda had spread around in the 6th century BC to Tibet, China, Mongolia, Korea and Sri Lanka, yet one can witness in Kerala that this medical system is still being practised and perfected by the Kalari Gurukals who are considered as the master of the traditional martial art of Kerala Kalari. Vogue magazine once opined that Technology is destroying usà ¢Ã¢â€š ¬Ã‚ ¦Nature has a remedy for every illness, an answer for every problem (Khan, 1999). It is from this view that the strength and growth of Ayurveda lies. Kerala is the only state in India, which can boast of making concerted efforts to promote health tourism in a big way, which has resulted in a substantial increase of visitor arrivals into the state. Kerala and ayurveda have virtually become synonymous with each other. The study observed that many of the health resorts are located in beach resorts like Kovalam and Varkala. Yet one can also observe that the serene hill resorts of Kerala also attract health tourists in sizeable numbers. Like all other form of tourism, Health Tourism also attracts mainly the affluent sections of the society. It is observed that both man and woman of various age groups are showing considerable interest in ayurveda and body rejuvenation therapies. Kerala can also boast of having the best pool of ayurvedic physicians and masseurs who are effectively trained and added to the resource pool by the many number of ayurvedic hospitals. When we made a correlation analysis with that of the total expenditure incurred by the tourists, it was observed that the correlation value is 0.89. Though the study observed that many of the ayurvedic health resorts are available in developed countries yet majority of them feel that it only at the origin of the practices, they feel that they ha d received optimum service. The study observed that though there is negative opinion about the effectiveness of certain therapies of ayurveda yet the people are of the view that it has placebo effect. Potential of Culture Tourism in Kerala Cultural tourism has been identified as one of the most rapidly growing areas of global tourism demand. Cultural tourism is about people traveling for cultural motivations and is measured by determining whether the travelers attended activities and venues such as festivals, exhibitions, theatre performances or historic sites. Kerala can boast of a unique Dravidian culture and tradition. It is because of the uniqueness, Kerala can boast of a unique standard of living, which is very different from the rest of India. This unique model is popularly known as the Kerala Model of Development. Hence both domestic and foreign tourists want to have a first hand experience about the social and cultural wealth of Kerala. Along with various historical sites, Kerala also boast of unique centers of learning where can both witness the art forms of Kerala. Moved by the unique nature, many of the tourists got enrolled in these centers of learning like Kalamandalam. The study observed that though vario us tour packages had included short duration performance by the traditional artists, only the dedicated ones like to purse these art forms. The short duration performance also enhanced the sales prospects of art souvenirs of Kerala. From the table given below, one can observe that the highest consumer group of cultural tourism in Kerala is the foreign tourists. Table 1.1 Trend in Expenditure Pattern of Foreign Tourists Activity Foreign (in percentages) Domestic (in percentages) Shopping for Souvenirs 78 52 Local Cuisine 63 48 Historic Buildings 81 67 Other Findings The other findings of the study are as follows. Though both the foreign and domestic tourists are satisfied with their visits, yet majority of them opined that there is still scope for improvement. From the study, it is clear that the tourists irrespective of the area to which they belong, depends on internet for their information needs. The study also observed that spiritual and cultural tourism is most preferred by domestic tourists than international tourists. The period of stay is higher for the foreign tourists than the domestic. It ranges between two to four days for the foreign tourists while majority of the domestic had a shorter stay of less than three days. The size of the group comprising the domestic tourist is much higher than the foreign tourist. Hence it is clear that the emphasis for domestic tourist is quantity and for the foreign tourist it is quality. This also conveys that for the domestic tourist, time is an important criterion whereas for the foreign they dont give undue importance to time factor. Finally, it can be opined that that the foreign tourist is very selective about the type of accommodation whereas the domestic tourists are satisfied with the available accommodation at the area. Conclusion Suggestions It can be opined that just as (old) mass tourism is not necessarily unsustainable, in all circumstances, new or alternative forms of tourism are not inevitably panacea in all situations. Indeed neither form of tourism is sustainable unless an appropriate planning and management regime is in place (Moscardo et.al, 1998). Much of the research till date focused on service quality in the hospitality sector, and in particular, measurement of customer perceptions of quality. There is little or no effort integrating quality into all aspects of managing tourism enterprise (Derek et.al, 2003). One of the views that emerged from this research is that majority of tourists visit Kerala for relaxation and rejuvenation. It was observed that both domestic and foreign tourist on their arrival at the destination, a sense of anti-climax prevailed in their minds. This is due to the gap between what that is propagated and what is actually practiced. The study observed that Certification of these New Cen ters of tourist attractions should be incorporated which will ensure the quality of service provide and finally will boost the tourist traffic to Kerala. These New Centers should adopt Co-opetetion strategies whereby the new or minor centers should co-operate with one another to achieve a sustained flow of tourists to these centers (Edgell, 2006). It can be concluded that it is due to the availability of diversified products that ensures that tourism still thrives in Kerala economy. Finally this study is of the view that still the government lacks a holistic view towards tourism development in Kerala. The authorities consider competitiveness and attractiveness as different entities but it is rather supply and demand side of tourism. Only through such a holistic approach, policy makers will have a clear understanding about what the tourists are looking for and what the stakeholders are investing in. Though there is an increase in the employment for the local community due to the appe arance of tourism, yet this study is of the view that there one can witness conflicts between the host and service providers. Hence it is suggested that the onus for bridging the gap should be on the shoulders of the service providers and the government. They should try to make the centers of tourist attraction especially the villages a self-sufficient one. The growing needs of tourist sector like meat, egg, fish etc can be sourced from the village itself rather than depending on external markets which will ensure the trickle down effect and sustainability in the long run.